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Case Study: Learn-to-earn with Coin Gecko

“DeFi 101” NFT Campaign

Challenge

The fast-growing DeFi space is quite overwhelming for new users entering the space and even for full degens, it’s hard to keep up with all the innovation and changes. Galxe and Coin Gecko wanted to create a fun way to educate and incentivize DeFi beginners and enthusiasts on the Web3 ecosystem.

Solution

In collaboration, we created the ultimate DeFi course to reward and incentive users through a learn-to-earn formula. The “DeFi 101” NFT Campaign included 5 courses, each with its own task on different DeFi protocols. Users received badges for each accomplished task and honor student badges were given to users that completed all 5 courses.

Results

A total of 16,730 users participated in the campaign and over 2600 OATs (On-chain achievement tokens) were minted for each course. The campaign also helped each individual protocol grow their communities and have new users learn more about the world of Web3.

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About CoinGecko

CoinGecko is the world’s leading independent cryptocurrency aggregator and has been the trusted source of information by millions of cryptocurrency investors. CoinGecko’s mission is to empower the cryptocurrency community with a 360-degree overview of the market. CoinGecko provides comprehensive information from thousands of data points such as price, trading volume, market capitalization, developer strength, community statistics and more.

About Galxe

Galxe is the leading Web3 credential data network in the world. A collaborative credential infrastructure enabling brands and developers to engage communities and build robust products in Web3.

Galxe OAT

Galxe OATs (On-Chain Achievement Tokens) are a creative solution to distribute NFT badges to communities as a record of participation. Brands and projects can use Galxe’s infrastructure to create their own personalized OATs to reward their users. This includes anything from in-person events, various online interactions, or even AMA’s.

Galxe OATs are used for validation that a user performed an action or participated in a specific event. You can transfer or sell your OAT, but the record of the action is stored on the Galxe Credential data network. Available on Polygon and BNB chains, OATs appear in all NFT marketplaces so you can show them off.