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Case Study: Community Engagement with ImToken

The Gift from imToken

Challenge

ImToken had multiple goals it wanted to reach such as expanding its overseas userbase, increasing its use of Layer 2 features and increasing its brand exposure.

Solution

The strength at Galxe is our ability to join forces and collaborate with multiple partners. That’s how the ImToken Team and Galxe team created a joint campaign between ImToken and 4 major protocols: Perpetual Protocol, XY Finance, Hakka Finance and Galxe. Leveraging all four protocols to bring a better offering to our users and communities and helping each protocol unlock more growth.

imToken held four joint community activities with each protocol and users were able to claim an OAT (On-chain achievement token) after each event, with a maximum of 3 per person. The more OAT badges users held, the higher the chance they had of winning a 200 xDai / imKey Pro hardware wallet.

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Results

A total of 3091 OATs were claimed - averaging over 770 per individual OAT. The campaign also helped each individual protocol grow their communities and have new users try out their infrastructures.

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About imToken

imToken is a decentralized digital wallet used to manage and safeguard a wide range of blockchain- and token-based assets, identities and data. Since its founded in 2016, it has helped its users transact and exchange billions of dollars in value across more than 150 countries around the world. imToken allows its users to manage assets on 20+ mainstream blockchains, as well as seamlessly connect with DApps via a decentralized applications browser.

OAT

Galxe OATs (On-Chain Achievement Tokens) are a creative solution to distribute NFT badges to communities as a record of participation. Brands and projects can use Galxe’s infrastructure to create their own personalized OATs to reward their users. This includes anything from in-person events, various online interactions, or even AMA’s.

Galxe OATs are used for validation that a user performed an action or participated in a specific event. You can transfer or sell your OAT, but the record of the action is stored on the Galxe Credential data network. Available on Polygon and BNB chains, OATs appear in all NFT marketplaces so you can show them off.